Alex Hormozi’s $20M Prestige Labs Marketing Strategy

The Backstory

At 26, Alex Hormozi had lost everything. Twice.

He'd opened six gyms, poured his life savings into them, and watched them bleed money. The final nail in the coffin? He couldn't even afford to pay his trainers. He was sleeping on a mattress on the floor of his empty gym, $150,000 in debt.

But here's where the story gets interesting.

While wallowing in bankruptcy, Alex noticed something weird. His gym members kept askin...