The Genius Marketing Strategy Behind Dollar Shave Club’s Viral Video
$8.7M
Revenue/mo
Business Type
E-commerce
Monetization
Subscription
Founded
2011
The $4,500 Viral Moment
On March 6, 2012—four years before Instagram became the dominant marketing channel—Michael Dubin walked into a warehouse with a camera crew and spent $4,500 to film a 90-second video.
That video changed the entire shaving industry.
Sign in to continue reading
Get 1 free case study per month. Become a member for unlimited access.
