Comfrt Hoodies Marketing Strategy to $300M

The Beginning

In August 2022, a 26-year-old entrepreneur named Hudson Leogrande had a big idea. He wanted to create the world's most comfortable hoodie—one that didn't just feel good, but could actually help people feel calmer and less anxious.

Hudson had already tried building businesses before, so he knew what it took to succeed. But this time, he had learned something very important: talking to lots of famous influencers didn't work. Instead, regu...