Convertkit Marketing Strategy to $3M/month Bootstrapped

The Basic Story

Nathan Barry started ConvertKit in 2013 with a simple goal: build better email software for creators like bloggers, YouTubers, and musicians. Today, it's called Kit and makes $43 million every year. The crazy part? He did this all by himself—no outside investors, no rich person giving him millions. Just smart strategy, hard work, and smart choices.

Let's break down exactly how he did it.

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